The need in Brighton is immense. Some parts of our city, in particularly Whitehawk and Moulsecoomb, rank amongst the poorest in our country, with the highest levels of child poverty and social housing.

Intergenerational poverty creates a cycle of unemployment and under achievement through lack of opportunities, support structures and self-belief (Source: UK Government Index of Multiple Deprivation.)

Employers report large gaps around soft skills, behaviours and general work readiness of young people in Brighton & Hove.

In fact, our city is in the top five reported areas in England with greatest skills’ gaps (Brighton & Hove City Council, 2016). Improving understanding of the working world, working attitudes and motivation appears equally as important as providing the required skills and educational achievements.

In a survey conducted by the UKCES it showed that employees in Brighton and Hove were much less prepared for work than elsewhere in the country.

It reported that 62% of 16 year olds going into work in Brighton and Hove were poorly or very poorly prepared v.s. the national average of 36%.